We conceptualized and executed a high-impact brand presence for L’Atelier 1664 x Abraham & Thakore at Lakmé Fashion Week Mumbai, bringing together the sophistication of French luxury and the timeless appeal of contemporary Indian design. The collaboration served as a celebration of craftsmanship, culture, and style, creating an immersive experience that resonated with fashion enthusiasts, creators, and media alike.

The campaign was driven through a fully integrated 360° communications approach encompassing influencer seeding, creator engagement, experiential activations, and strategic media outreach. Brand Talk successfully onboarded leading content creators including Sanjana Sanghi, Krystle D’Souza, Sanket Mehta, Vrinda Suri, and Moses Koul, alongside a network of over 120 creators, generating widespread visibility and authentic audience engagement.

From pre-event buzz to live event amplification and post-event storytelling, the campaign delivered impactful content across social media and editorial platforms, positioning the collaboration at the intersection of fashion, luxury, and culture. The activation generated an impressive 84 million+ event reach, secured 74+ media features, produced 280+ pieces of content, and delivered a PR value exceeding ₹1 crore, making it one of the most talked-about brand experiences of the season.