Executed the launch of KOCA by Yuvraj Singh through a strategic communications and event management programme designed to establish the brand as a premier dining and social destination in Delhi NCR. The campaign combined media relations, influencer engagement, guestlist curation, and on-ground event execution to drive awareness and generate strong editorial interest around the launch.

The initiative included a dedicated press conference featuring Yuvraj Singh, brand partners, and leading journalists from prominent national publications. Media outreach, journalist invitations, and hosted dining experiences enabled meaningful interactions with the brand while showcasing KOCA’s culinary offering and hospitality experience.

The campaign further brought together influencers, tastemakers, and high-net-worth individuals through curated guestlist management, media table hosting, and a high-energy launch celebration at KOCA Garden. Supported by seamless on-ground coordination and strategic content amplification, the launch successfully generated visibility across both traditional and digital media platforms.