Chalet Corporate
Turning Business Strategy into Shareable Stories on LinkedIn
Chalet Hotels set out to transform internal business milestones and culture-led initiatives into compelling, people-first stories on LinkedIn.
Objectives
1. Humanize the brand: Position Chalet not just as a corporate entity, but as a community of people behind premium hospitality and commercial success.
2. Drive engagement on LinkedIn: Create organic traction using authentic storytelling and relevant hashtags.
3. Strengthen internal culture visibility: Celebrate internal wins, employee journeys, and anniversaries to fuel team morale and external perception.
4. Align business updates with brand tone: Use campaigns to turn business news (like new openings or achievements) into emotionally resonant content.
Strategy
We launched a series of ongoing campaigns that collectively told the Chalet story — through its people, culture, and community:
- #TogetherWeAreChalet: A unifying thread featuring employee spotlights, shared milestones, community work, and team initiatives.
- #GourmetMasters: Behind-the-scenes with Chalet’s culinary minds — celebrating innovation, legacy recipes, and gourmet events through chefs and F&B teams.
- #Chalets11: Highlighting 11 hotels, their growth and their spotlights
Results
Follower Growth: Achieved an increase in followers across platforms within three months
Impressions & Engagement: Maintained an engagement rate of 168% surpassing industry benchmarks.