Executed a comprehensive four-phase launch campaign for CinCin, bringing together celebrities, media personalities, critics, creators, food enthusiasts, and cultural tastemakers through a series of carefully curated launch moments. The objective was to build anticipation, generate widespread visibility, and establish CinCin as a standout entrant within the hospitality landscape.

The campaign included a targeted influencer and media seeding programme, immersive creative direction, styling, production coordination, exclusive preview experiences, and strategic editorial partnerships with leading platforms such as Robb Report and Curly Tales. A robust guestlist strategy ensured the presence of influential voices across food, lifestyle, luxury, and entertainment.

Notable attendees included Vir Sanghvi, Marryam H. Reshii, Rupali Dean, Akanksha Dean, Anubhuti Krishna, Tamannaah Bhatia, Dolly Singh, Chayan Chopra, and Aman Vohra, generating strong social conversations and editorial interest throughout the launch period. Over a three-month period, the campaign generated 746 million+ reach and delivered ₹2 crore+ in media valuation, successfully positioning CinCin as one of the most talked-about hospitality launches of the year.