Executed a targeted influencer-led product seeding campaign to introduce IS Clinical’s Copper Mist to key skincare audiences across India’s leading metro markets. The objective was to drive awareness, encourage authentic product discovery, and establish the product’s credibility within the premium skincare and dermocosmetic category.

Over 100 high-impact skincare creators and key opinion leaders across Delhi, Mumbai, Bengaluru, and Hyderabad were engaged through thoughtfully curated gifting experiences designed to highlight the product’s unique benefits and clinical-grade efficacy. The campaign focused on creating meaningful product interactions that would naturally translate into authentic reviews, testimonials, and social-first content.

By combining strategic influencer engagement with a PR-led approach, the campaign successfully generated organic conversations around the product while strengthening IS Clinical’s positioning as a trusted luxury skincare brand. The integrated strategy helped drive visibility, consumer interest, and endorsement among highly relevant beauty and skincare communities.The campaign generated 1.8 million+ social media reach and delivered ₹16 lakh+ in media valuation, successfully amplifying awareness and reinforcing IS Clinical’s authority within the premium skincare space.