Shangri LA X B&L
The campaign aimed to establish Shangri-La Eros New Delhi as a frontrunner in the luxury dining space by introducing an innovative, immersive culinary experience — Le Petit Chef & Friends. The focus was to captivate high-net-worth individuals, KOLs, and premium lifestyle media by offering a one-of-a-kind theatrical dining journey. By merging global storytelling with cutting-edge 3D visual technology, the campaign sought to elevate the hotel’s F&B identity, attract affluent audiences, and differentiate it from competitors in the high-end hospitality market.
Execution
An immersive and theatrical strategy brought the dining experience to life:
1. Introduced Le Petit Chef & Friends, a theatrical dining spectacle combining gastronomy with storytelling through cutting-edge 3D visual theatre
2. Used 3D mapping technology to transform dining tables into stages, creating a live journey that celebrated diverse global cultures
3. Curated exclusive preview experiences for top-tier KOLs, HNIs, and lifestyle media to drive organic buzz and premium word-of-mouth visibility
4. Integrated an international culinary narrative featuring diverse chef characters, reinforcing the hotel’s global F&B appeal
5. Executed focused influencer and media engagement to ensure targeted amplification and earned premium coverage
The campaign blended innovation, storytelling, and hospitality to create a differentiated F&B positioning for Shangri-La Eros New Delhi.
Results
40L+ in earned media valuation
15M+ total media circulation
10M+ social media reach
Strengthened Shangri-La Eros New Delhi’s positioning as a leader in immersive luxury dining experiences
This campaign turned dining into a theatrical spectacle, making Shangri-La Eros New Delhi a destination where gastronomy and global storytelling converge.
