Curated an immersive launch experience for Ted Baker’s AW24 collection, bringing together influencers and premium consumers through a high-tea inspired in-store event. Designed to blend British elegance with experiential retail, the activation encouraged product discovery, engagement, and real-time social amplification.

The experience combined curated hospitality, personalized touches, and collection showcases to create meaningful interactions with the brand while driving immediate purchase consideration.The event generated 1 million+ reach and delivered ₹4.5 lakh+ in sales within just one hour, demonstrating the power of experience-led retail in driving both awareness and conversions.