The Westin Goa
The Westin Goa is a 5-star luxury property nestled in the heart of Anjuna, Goa, known for its holistic well-being and vibrant experiences.
Our approach focused on creating a month-on-month visual narrative to showcase the property’s offerings and highlight its distinct identity.
Strategic Approach
- Thematic Monthly Campaigns
- #GoaFestiveEscape and #FestiveDecemberAtWestin: Highlighted The Westin Goa as the ideal winter retreat, blending luxury and festivity in November and December.
- #ReviveAtWestinGoa (January): Emphasized well-being and renewal with a month-long campaign centered around Westin’s pillars – Sleep Well, Eat Well, Move Well, and Feel Well.
- #GoaFestiveEscape and #FestiveDecemberAtWestin: Highlighted The Westin Goa as the ideal winter retreat, blending luxury and festivity in November and December.
- Weekly Activations
- Consistently promoted activations like Drift DJ Nights, Sunday Brunch, and unique Bartakeovers through innovative, engaging creatives that captured the vibrancy of these events.
- Consistently promoted activations like Drift DJ Nights, Sunday Brunch, and unique Bartakeovers through innovative, engaging creatives that captured the vibrancy of these events.
- Creative Direction & Ideation
- Developed out-of-the-box visual and content strategies, aligning with the property’s luxury positioning while maintaining relatability for the audience.
- Ensured cohesive storytelling across all touchpoints to reinforce the brand’s identity.
