Courtyard by Marriott
Aravali Resort
Celebrating a Year of Luxury and Excellence
To celebrate the first anniversary of Courtyard by Marriott Aravali Resort, the objective was to amplify the brand’s journey, achievements, and exceptional offerings. The campaign sought to enhance brand credibility, deepen customer appreciation, and strengthen the resort’s appeal among KOLs, HNIs, and its target audience through a blend of traditional and modern PR strategies.
The Strategy and Execution:
A dynamic, high-impact campaign strategy was developed to bring the anniversary celebration to life:
1. Collaborated with 25+ KOLs and HNIs to engage and influence the right audiences through curated content and experiences
2. Hosted exclusive media experiences at the resort to foster stronger brand connections and relationships
3. Showcased the resort’s signature offerings and guest experiences through immersive storytelling
4. Secured extensive media coverage across prestigious publications to solidify the resort’s position in the luxury hospitality space
5. Focused on customer appreciation as a central theme, ensuring that the celebration resonated deeply with existing and potential patrons
The campaign successfully blended high-touch engagement with wide-reaching storytelling, setting a new benchmark for brand experiences in the hospitality sector.
Results:
₹1.5 crore+ in total earned media valuation
35M+ social media reach
134,305,980 total media circulation
The campaign not only celebrated a milestone but also elevated Courtyard by Marriott Aravali Resort’s stature as a premier destination for luxury hospitality experiences.