SUPR
Taking a New-Age Brand to Market
SUPR is a new-age, performance-driven hydration and wellness brand offering functional beverages and snacks. With a commitment to combining clean nutrition and bold energy, SUPR targets a dynamic, health-conscious, and active audience.
Objective
To establish SUPR as a market leader in the functional food and beverage space by creating a distinctive digital presence, driving brand awareness, and building a strong community from the ground up—starting at launch.
Strategy
Ignite Your Inner SUPR – The Launch Campaign
Developed a cohesive and compelling brand identity grounded in five foundational pillars:
1. Power – For strength and performance
2. Fuel – For everyday energy
3. Fun – For vibrant, lively content
4. Light – For mindful, clean nutrition
5. Recovery – For rest, repair, and wellness
These pillars informed every piece of communication—from Instagram posts to influencer collaborations—and positioned SUPR as a lifestyle essential.
To kick off the launch, we introduced the tagline “Feel SUPR. Be SUPR.” and an overarching campaign theme: “Ignite Your Inner SUPR”. This campaign focused on motivating individuals to unlock their best selves through better hydration and mindful snacking.
Execution
- Teaser Campaign: We created intrigue around the brand launch with a countdown teaser campaign. The first post achieved 40K+ organic views, generating curiosity and setting the tone.
- Content Buckets Based on Pillars: Each brand pillar was translated into dedicated content buckets—ranging from motivational reels and product USPs to fitness tips and community engagement.
CGI Video Launch: A high-impact CGI video marked SUPR’s national rollout, announcing its availability beyond Delhi and positioning the brand as a pan-India player.
Results
- 40K+ organic views on the first teaser post
- 100K+ reach in the first 2 weeks of launch
- 20% engagement rate across posts during launch week
Successful national rollout buzz via CGI launch video
