ENCALM hospitality
Redefining Airport Experiences
To position Encalm Hospitality as a pioneer in curating and delivering qualitative airport hospitality experiences by amplifying its brand story, journey, and unique offerings. The core objective was to build brand awareness, enhance credibility, and drive new customer acquisition through high-impact media engagement and experiential activations.
Execution
A comprehensive, multi-pronged campaign strategy was rolled out to bring Encalm’s vision to life:
1. Targeted KOLs and key media personnel from luxury, lifestyle, and travel segments to foster brand loyalty and enhance visibility
2. Conducted experiential events at Encalm Lounges, offering immersive showcases of their services to build authentic brand experiences
3. Activated regional amplification strategies by tapping into vernacular media, driving local market awareness across multiple cities
4. Extended exclusive invites to top-tier media representatives and HNIs for personalized lounge experiences across three cities, strengthening brand relationships
5. Drafted detailed media documents and executed robust media outreach programs to secure widespread coverage in renowned publications
The campaign seamlessly blended experiential storytelling with strategic media engagement, firmly positioning Encalm as a category leader in airport hospitality.
Results:
1.3M+ total impressions
₹125M in earned media valuation
Significant enhancement in brand visibility and customer engagement across key markets
This campaign helped Encalm Hospitality cement its place as the go-to name for premium airport experiences in India.