Flying Machine x Orry
Designed to Disrupt
Flying Machine was ready for a reset — and who better to partner with than Orry, a pop culture phenomenon with unmatched Gen Z appeal. The goal was to reframe the brand’s identity through a high-impact cultural drop that would drive desirability, spark conversation, and make Flying Machine top-of-mind for the youth market. This wasn’t just about fashion — it was about creating a moment.
Execution
We deployed a sharp, multi-channel strategy built for impact:
1. Earned Media & Thought Leadership: A targeted PR blitz across top-tier publications created instant buzz and credibility.
2. Influencer Collaborations: Carefully selected creators gave the campaign a voice that resonated with Gen Z, driving authenticity and shareability.
3. Immersive Experiences: On-ground activations and curated events transformed the campaign into an experience — not just a collection.
4. Digital Storytelling: Scroll-stopping content rolled out across platforms, keeping the momentum going and engagement high.
5. OOH + SOH Amplification: Eye-catching outdoor visibility ensured the campaign dominated both physical and digital spaces.
Each element was crafted to work seamlessly, creating a cohesive narrative that felt both disruptive and on-brand.
Results
1. 250M+ reach across digital, media, and experiential channels
2. INR 25M+ in earned media value, showcasing strong campaign recall and media impact
3. Silver at Agency Reporter Experiential PR Awards, recognizing innovation in brand storytelling and experience design
The campaign didn’t just elevate Flying Machine — it redefined its place in culture. The campaign proved that when strategy, creativity, and timing align, the result is a brand moment that truly lands.
