Four Points by Sheraton Navi Mumbai, Vashi
Making Moments Matter
Four Points by Sheraton Navi Mumbai, Vashi is a Marriott Bonvoy property strategically located in the heart of Navi Mumbai’s business district. With a reputation for seamless hospitality, modern amenities, and exceptional culinary offerings, it caters to both corporate travelers and leisure guests.
Objective
To establish Four Points by Sheraton, Navi Mumbai as a digitally engaging and culturally relevant brand, with a strong focus on topical storytelling. The goal was to leverage moment marketing across social media platforms—creating emotional, relevant, and memorable content that resonates with a wide demographic.
Strategy
Brand Talk implemented a moment marketing-led digital content strategy, recognizing its ability to increase engagement, visibility, and customer connection. By capitalizing on current events, cultural moments, and topical days, the brand aimed to stay relevant and become part of conversations that matter.
Key elements of the strategy included:
1. Celebrating topical days through meaningful campaigns
2. Showcasing the property, people, and experiences in a relatable and timely way
3. Leveraging user-generated and staff-centric content to foster authenticity
4. Ensuring content tone remained premium yet warm, aligned with Marriott’s brand ethos
Execution
A calendar of moment-driven content was rolled out across Instagram and Facebook, targeting both organic engagement and promotional reach. Key campaigns included:
1. Pride Month – Staff video campaign answering “What Makes Love Special to You?”
2. Daughter’s Day – Featured real staff-daughter duos at the hotel, reinforcing its family-friendly nature.
3. World Smile Day – Staff reel with a focus on hospitality and guest experience
4. Employee Appreciation Day – Stories spotlighting staff.
5. Cappuccino Day (NMBC) – Promoted bakery and café culture through interactive storytelling
6. Women’s Day – Focused on thanking women across all roles and creating community-driven content
The tone was kept relatable, witty, premium, and human, with a consistent visual language that reflected the hotel’s positioning as a lifestyle-first urban resort.
Results
Follower Growth: +217 followers across September–November quarter
Engagement Spike: Content interaction increased by 113% in September, showing strong resonance
Reach: Over 238,000+ accounts reached in September, up by 18% month-on-month
Profile Visits: Peaked at 14,244 in October, a 221% increase from the previous month
