House of Vitti India
How AI Elevated Brand Play
House of Vitti India is a premium homegrown footwear brand celebrating Indian craftsmanship through handcrafted juttis, mules, kolhapuris, heels, and wedges. With a strong focus on detail, comfort, and design, the brand bridges traditional artistry with modern style.
Objective
To integrate AI and creative animations into the brand strategy in order to amplify digital storytelling, increase engagement, and build a distinctive brand identity.
Strategy
We aimed to create a strong visual narrative that felt fresh, modern, and reflective of the brand’s evolving identity. By incorporating AI-generated content and artistic animation, we sought to make House of Vitti India’s social presence more dynamic, trend-aligned, and visually captivating—while retaining its core values of craftsmanship and elegance.
Execution
As AI and motion-based content gained traction across digital platforms, we strategically adopted this shift to elevate House of Vitti India’s brand play.
We consistently introduced AI-led visuals and creative animation posts as part of the social media strategy—allowing the brand to explore imaginative, story-driven content that resonated with its audience. These formats helped differentiate the brand visually, while reinforcing product storytelling in an innovative, trend-forward manner.
Results
AI and animation-led posts generated over 1.5 million total impressions
Average animation viewership crossed 100K+ per post, outperforming standard content
Improved audience retention, stronger visual identity, and increased engagement
Enhanced brand recall and organic discovery through visually rich storytelling
