Looks Salon
35 Years of Style, Trust & Transformation
As one of India’s most trusted beauty destinations, Looks Salon marked its 35th anniversary with a vision — to celebrate its legacy while looking ahead to the future. The objective was two-fold: to amplify brand equity through meaningful media presence and to build deeper engagement through curated experiences, and high-impact collaborations that highlight trust, innovation, and creative evolution.
Execution
A carefully designed multi-phase campaign helped bring this milestone to life:
- 1. Celebrated 35 years of excellence with storytelling-led PR that captured the brand’s evolution, legacy, and vision for the future
- 2. Collaborations with KOLs, HNIs, and brand advocates drove authenticity and relevance among target audiences
- 3. City-wide launches across Delhi brought local buzz, enhancing visibility and customer loyalty
- 4. Strategic media placements in platforms like Lifestyle Asia and NDTV Swirlster ensured aspirational, high-visibility coverage
- 5. Customer appreciation campaigns and experiences reinforced trust and drove long-term engagement
Each campaign element was designed to spotlight the brand’s journey while making it culturally current and future-ready.
Results:
34M+ reach across digital, traditional, and experiential platforms
INR 80L+ in AVE, reflecting strong media pickup and brand affinity
Featured in top-tier lifestyle and fashion media, solidifying Looks Salon’s positioning as a market leader in beauty and grooming
This campaign not only honored a legacy but also laid the foundation for Looks Salon’s next chapter — one rooted in creativity, customer connection, and continued innovation.