Pullman
Where Premium Experiences Take Flight
The campaign aimed to reposition Pullman & Novotel as more than premium stays — transforming them into cultural touchpoints and experience-driven destinations for the modern traveler. Through a strong sustainability focus, curated lifestyle experiences, and impactful storytelling, the goal was to build deeper emotional connections with audiences and establish thought leadership in the hospitality space.
Execution
A layered, storytelling-driven campaign strategy was deployed to elevate brand perception:
1. Curated staycations and chef-led culinary journeys that spotlighted the properties’ commitment to experiential luxury
2. Integrated a strong sustainability lens into brand narratives to appeal to the conscious traveler
3. Led high-impact influencer engagements focused on wellness, culture, and premium experiences
4. Collaborated with top-tier creators and consistently secured features in key CAT (Culinary, Arts, Travel) publications to drive meaningful visibility
5. Executed strategic leadership profiling and developed brand-aligned partnerships to position Pullman & Novotel as thought leaders in the hospitality sector
The campaign crafted a narrative where Pullman & Novotel became synonymous with purpose-driven premium travel, offering experiences that went beyond traditional hospitality.
Results
5.3M+ in total reach
542.63M in earned media valuation
Elevated brand positioning as experiential, sustainable, and culturally relevant destinations
This campaign helped redefine Pullman & Novotel not just as places to stay — but as spaces where modern luxury and meaningful experiences converge