Red, vasant vihar

A Launch That Took Over the City

The launch of Red in Vasant Vihar wasn’t just about opening doors — it was about owning the moment. The mission was to position Red as a cultural landmark from day one, leveraging the influence of Delhi’s most powerful voices in fashion, lifestyle, and media to generate unprecedented traction and instant brand magnetism.

Execution

To create an unforgettable market debut, we curated a high-impact influencer and media outreach programme that blended precision with scale:

1. Activated over 120 top-tier KOLs, tastemakers, and media figures, each carefully chosen to align with Red’s aspirational identity

2. Designed a fully immersive brand experience at launch, transforming the venue into a high-conversation destination

3. Executed a digital-first storytelling campaign, optimized for shareability and reach across Instagram, and editorial platforms

4. Secured premium coverage across lifestyle, fashion, and F&B media such as , reinforcing Red’s positioning as a top-tier experiential space

5. Leveraged influencer-led momentum to generate a sustained buzz even post-launch, converting attention into lasting brand equity

The campaign didn’t just drive discovery — it sparked desire.

1M+ total reach, powered by over 120 organic content creators and media attendees

INR 103M+ in earned media coverage, securing high-value editorial presence across leading publications

Established Red as a breakout lifestyle destination, with immediate relevance, city-wide recall, and industry attention

This was more than a successful opening — it was a cultural takeover. Red, Vasant Vihar launched not with a whisper, but with a roar.