Suneet Varma
Unveiling Nazm – A Tribute to Romance, Music & Theatre
To unveil Nazm — Suneet Varma’s evocative ode to romance, music, and theatre — with grandeur at Hyundai India Couture Week 2024. The campaign was designed to blend high fashion with high emotion, engaging audiences through layered storytelling and immersive experiences across both traditional and digital platforms.
Execution
A carefully orchestrated, multi-platform PR and communications campaign was rolled out to elevate Nazm and position it as the centerpiece of couture week:
- 1. Media relations spanned pre-event storytelling, red carpet moments, and post-show amplification
- 2. Influencer partnerships and curated experiences created buzz and desirability among aspirational audiences
- 3. Digital-first content, including behind-the-scenes footage and narrative-led visuals, gave the campaign emotional depth
- 4. Earned media placements across top-tier publications and platforms reinforced the brand’s legacy and relevance
Results
Achieved a reach of over 489 million, establishing Nazm as a standout moment in the couture calendar
Generated 365M+ in readership through high-impact media coverage
Secured INR 11M+ in earned media valuation, demonstrating strong campaign efficacy and audience connection
The campaign successfully amplified Suneet Varma’s artistic vision, reaffirming the brand’s place at the forefront of Indian couture, and giving Nazm the spotlight it was created for.
