The Leela Palace
The campaign set out to elevate The Leela Palace New Delhi as the ultimate benchmark of Indian luxury infused with global sensibilities. The objective was to spotlight the property’s diverse offerings — from exceptional F&B experiences to grand events and corporate excellence — while reinforcing its position as the capital’s premier destination for leisure, celebration, and business. Through immersive storytelling, high-impact brand activations, and strategic media engagement, the campaign aimed to deepen brand affinity and amplify visibility among HNIs, KOLs, and the global luxury traveler.
The Strategy and Execution:
A multi-layered strategy was deployed to bring The Leela Palace’s unparalleled luxury to life, starting August 2024:
1.Hosted exclusive experiential events for KOLs and influential media to drive digital amplification and organic buzz
2. Secured extensive media features across top-tier publications to fortify premium brand positioning
3. Curated compelling activations and narratives, leveraging KOL endorsements to fuel campaign momentum
4. Rolled out dynamic launches and pop-ups, including key menu unveilings and brand collaborations, to engage both media and high-end consumers
5. Celebrated significant milestones and announcements, weaving them into a sustained, high-visibility storytelling arc
The campaign masterfully blended tradition, innovation, and storytelling to reinforce The Leela Palace New Delhi’s status as the crown jewel of luxury hospitality in the capital.
Results:
INR 7CR+ in earned media valuation | Circulation- 1.9+ Billions | Social media reach- 700 Million+
Strengthened brand equity and top-of-mind recall among elite audiences
Elevated The Leela Palace New Delhi’s reputation as the ultimate host for luxury experiences across leisure, events, and corporate segments
This campaign redefined The Leela Palace New Delhi as not just a hotel, but a destination where Indian heritage meets world-class sophistication.