The Lodhi
India’s Premier Urban Oasis
The campaign set out to position The Lodhi as India’s leading luxury urban oasis by showcasing its vibrant F&B offerings, expansive suites, and bespoke experiences. The focus was on amplifying its appeal among HNIs, KOLs, and luxury travelers through sharp storytelling, strategic alliances, and consistent brand elevation.
Execution
A holistic 360-degree PR approach brought The Lodhi’s brand vision to life:
- Curated high-impact culinary collaborations with celebrated chefs to spotlight the property’s gastronomic excellence
● Forged strategic partnerships with luxury brands like BMW, Kaniry, and Silver Arrows to strengthen brand positioning
● Executed targeted media outreach, securing extensive features in leading publications such as Hotelier India, Condé Nast Traveller, and Travel + Leisure
● Hosted key media and HNIs at exclusive Sunday brunches and fine dining events to create immersive brand experiences and deepen engagement
● Focused on building sustained brand momentum through high-quality media storytelling and elite audience targeting
The campaign successfully crafted an elevated, experience-driven narrative that positioned The Lodhi at the pinnacle of modern luxury hospitality.
Results:
2.8M+ total impressions
INR 70L+ in earned media valuation
Strengthened The Lodhi’s reputation as the go-to urban luxury retreat for discerning travelers
This campaign firmly established The Lodhi as the quintessential destination for refined, experiential luxury in India’s hospitality landscape.