THE BOULEVARD
#MeetMeAtTheBoulevard – A New Destination Discovered
In early 2024, The Boulevard launched as a premier lifestyle and dining destination in Gurugram. With no prior digital footprint, the objective was to build a compelling online presence from scratch, positioning The Boulevard as the city’s go-to venue for culinary and social experiences.
Strategy: #MeetMeAtTheBoulevard
The campaign centered around the hashtag #MeetMeAtTheBoulevard, encapsulating the essence of The Boulevard as a place where memories are made. The strategy focused on:
1. Emotional Connection: Highlighting personal stories and experiences to foster a sense of belonging.
2. Visual Storytelling: Showcasing the ambiance, cuisine, and events through high-quality visuals.
3. Community Engagement: Encouraging interactions to build a loyal online community.
Results
Follower Growth: Achieved a 150% increase in followers across platforms within three months.
Engagement Rate: Maintained an average engagement rate of 5.2%, surpassing industry benchmarks.
Footfall Increase: Reported a 30% uptick in visitors correlating with social media promotions.
Conclusion
The #MeetMeAtTheBoulevard campaign successfully established The Boulevard’s digital presence, transforming it into a vibrant online community and a sought-after physical destination. By intertwining emotional storytelling with strategic content distribution, The Boulevard not only attracted patrons but also fostered lasting relationships with its audience.
