THE COLLECTIVE
Cover Story
The brief was clear: elevate The Collective’s positioning as a luxury multi-brand fashion destination, create meaningful associations with high net-worth individuals, and build relevance among fashion-forward millennials. The campaign was crafted to not only showcase the brand’s offerings but also align them with influential personalities whose lives and aesthetics naturally reflected The Collective’s ethos.
Execution
The campaign blended influence, aspiration, and storytelling to deliver impact:
1. Strategic collaborations with professionals across diverse fields — from entertainment to entrepreneurship — spotlighted their journeys and personal style while aligning them with The Collective’s values
2. Celebrity styling for talent like Sunny Kaushal and Jackky Bhagnani created cultural currency and extended the brand’s fashion credibility
3. Exclusive press preview for stylists and luxury tastemakers offered firsthand access, resulting in organic brand endorsements and conversions
4. Digital storytelling series crafted strong narrative-led content that resonated with millennials and luxury shoppers alike
5. Stylist partnerships and interactive content highlighted product diversity while fostering deeper engagement through a fashion-first lens
Every touchpoint was designed to build aspiration, relevance, and recall — both online and offline.
Results:
19M+ reach across platforms, successfully amplifying brand presence
INR 17M+ in earned media value, reflecting effective positioning and audience connection
Built meaningful relationships with top stylists and cultural influencers, driving sustained brand buzz and long-term equity
The campaign delivered more than just visibility — it built community, credibility, and cultural alignment for The Collective in the evolving world of luxury fashion.