The Resort
Nestled along Mumbai’s tranquil shores, The Resort embarked on a transformative social media journey from April to November 2024. The goal was to position it as the ultimate escape, blending luxury with natural serenity.
Strategic Approach
The strategy focused on creating a premium aesthetic with minimal text-heavy creatives and a balanced mix of reels and static images. Monthly themed photoshoots became key to delivering fresh, high-quality content, while topical wishes were moved to stories to maintain a polished grid.
High Performing Reels
Content like the Daughter’s Day reel stood out with over 3,601 views, 112 likes, 10 shares and it also reached 2,077 accounts, connecting deeply with the audience. These reels combined emotional storytelling with striking visuals, making them some of the best-performing content pieces.
Engagement-Driven Campaigns
Campaigns such as Daughter’s Day and Smile Day fostered relatability and warmth, creating moments of joy and driving higher audience interaction with over 2,198 views, 87 likes and a total number of 1,294 accounts reached. By spotlighting real stories and experiences, these campaigns effectively humanized the brand.
Impact and Results
With refined storytelling and engaging visuals, The Resort strengthened its identity as a serene retreat. The page grew to 31.2K followers, reflecting its elevated engagement and successful brand positioning.
